In 2025, SEO is still evolving, and AI-powered tools are playing a bigger role. Best of all, many of these tools are free! Whether you’re new to SEO or experienced, these free AI tools can help with your tasks and drive better results. Below are 20 free SEO AI tools that will help you improve your website’s performance.
1. Google Search Console
Google Search Console is one of the most important tools for tracking website performance. It provides insights on indexing, traffic, and keyword rankings.
2. Ubersuggest
Ubersuggest is a free tool that helps you find new keywords, track competitors, and get traffic insights to boost your website’s ranking.
3. AnswerThePublic
This tool generates questions and phrases people are searching for online, giving you content ideas related to your target keywords.
4. Google Keyword Planner
Google Keyword Planner helps with keyword research, providing search volumes and suggestions for better keyword targeting.
5. Yoast SEO
Yoast SEO is a free plugin for WordPress that helps improve the on-page SEO of your content with real-time recommendations.
6. Bing Webmaster Tools
Bing’s Webmaster Tools give similar insights as Google Search Console but also provide unique features such as backlink analysis.
7. SEOquake
SEOquake is a browser extension offering quick insights, including SEO audits, backlinks, and competitor analysis on any webpage.
8. Screaming Frog SEO Spider
Screaming Frog’s free version allows you to crawl up to 500 URLs, helping you identify technical SEO issues such as broken links and missing metadata.
9. MozBar
MozBar is a browser toolbar that provides instant metrics like domain and page authority, which helps analyze SEO performance on the go.
10. Keyword Surfer
This Chrome extension shows keyword volume data directly within search results, helping you choose the best keywords for your content.
11. Detailed SEO Extension
Detailed SEO Extension offers insights into a webpage’s key SEO elements like headings and metadata, making it useful for quick audits.
12. Rank Math
Rank Math is a free SEO plugin for WordPress that includes features like keyword tracking, suggestions, and XML sitemaps.
13. Siteliner
Siteliner checks for duplicate content, broken links, and other issues that might be affecting your website’s rankings.
14. GTmetrix
GTmetrix analyzes your website’s speed and performance, helping you identify elements that may slow down your site.
15. Ahrefs Webmaster Tools
Ahrefs offers free webmaster tools that provide access to backlink tracking and site audits for monitoring SEO performance.
16. CanIRank
CanIRank offers free SEO suggestions based on your site’s data, helping you find opportunities for better keyword use and backlinks.
17. Google Analytics
Google Analytics tracks website traffic and user behavior, helping you make informed decisions to improve your content.
18. Mobile-Friendly Test
Google’s Mobile-Friendly Test checks if your site performs well on mobile devices, making sure it’s accessible for mobile users.
19. Seobility
Seobility provides free SEO audits to detect technical issues like broken links and SEO errors that affect your site’s ranking.
20. Panguin Tool
Panguin Tool links with your Google Analytics account to check if Google algorithm updates have impacted your traffic.
Conclusion
These 20 free AI SEO tools will help you stay competitive in 2025. From keyword research to site audits, they cover all the basics needed for improving your site’s performance.