SEO Course – Beginners & Advanced SEO Training in Kolkata

Adwen Plus offers top-quality SEO courses and training in Kolkata. Our India-based online platform provides expert guidance on search engine optimization strategies, helping you gain practical skills in SEO. Whether you’re looking to start your career in digital marketing or expand your existing skills, our SEO course is the perfect choice.

Statistics & Market Overview: Why Join

Global SEO market size: Expected to reach $122.11 billion by 2028, growing at a CAGR of 19.5%.
SEO job demand: SEO jobs are expected to grow by 15% over the next decade, faster than the average for all occupations (Bureau of Labor Statistics).
Salary potential: SEO specialists in India can earn an average salary of ₹3.5 lakh to ₹8 lakh annually, depending on experience and skills.

Why Join Our SEO Course?

Expert Training: Learn from industry professionals who bring practical knowledge.
Up-to-Date Curriculum: Our course content covers the latest SEO trends, from on-page to off-page SEO and technical optimization.
Affordable Learning: Get quality SEO training at competitive prices with flexible payment plans.
Practical Knowledge: Hands-on training with real-world projects and live SEO case studies.
Certification: Get certified after completing the course to boost your career opportunities.

What’s the Future of SEO?

SEO is an evolving field, and the demand for skilled SEO professionals continues to grow. With more businesses establishing an online presence, understanding how to drive organic traffic through search engines is crucial for success. By mastering SEO, you open up opportunities in various digital marketing roles, such as SEO Specialist, Content Manager, or Digital Marketing Analyst.

Who Can Join?

Beginners who want to start a career in SEO.
Freelancers looking to add SEO skills to their services.
Business Owners seeking to improve their online visibility.
Marketing Professionals aiming to enhance their digital marketing skills.
Graduates and students who want to specialize in digital marketing.

SEO Courses

Module 1: Introduction to SEO

What is SEO?
Importance of SEO in digital marketing
Types of SEO: On-page, off-page, technical SEO
Understanding search engines and how they work
Key SEO metrics and tools

Module 2: Keyword Research

Introduction to keyword research
Tools for keyword research (Google Keyword Planner, SEMrush, Ahrefs)
Identifying the right keywords for your audience
Long-tail vs. short-tail keywords
Analyzing keyword competition and search volume

Module 3: On-Page SEO

What is on-page SEO?
Optimizing title tags and meta descriptions
Using header tags (H1, H2, H3) effectively
SEO-friendly content writing and keyword placement
URL structure and internal linking
Image optimization
Mobile optimization
User experience (UX) and page load speed

Module 4: Technical SEO

Importance of technical SEO
Site architecture and URL structure
XML Sitemap and Robots.txt
SEO-friendly website design
Mobile optimization and responsive design
Structured data and Schema markup
Canonical tags and handling duplicate content
Fixing crawl errors and broken links

Module 5: Off-Page SEO

What is off-page SEO?
Importance of backlinks in SEO
Link-building strategies (Guest posting, outreach, directories, etc.)
Social media and SEO
Building brand authority
Analyzing competitors’ backlink strategies

Module 6: Local SEO

What is local SEO?
Optimizing for Google My Business
Local keyword research and targeting
Reviews, citations, and local backlinks
NAP (Name, Address, Phone) consistency
Local ranking factors

Module 7: Content Marketing and SEO

The role of content in SEO
Content strategy: Blog posts, videos, and infographics
Creating SEO-optimized content
Content calendar and publishing schedule
Measuring content performance using Google Analytics

Module 8: SEO Tools and Analytics

Introduction to SEO tools
Google Analytics and Google Search Console
Keyword tracking tools (Ahrefs, SEMrush, Moz)
Backlink analysis tools
Using tools to analyze SEO performance and make adjustments

Module 9: SEO Audits

What is an SEO audit?
Tools and techniques for auditing a website
Identifying common SEO issues and how to fix them
Conducting a comprehensive SEO audit for clients or personal projects

Module 10: SEO for E-commerce

Understanding the unique needs of e-commerce SEO
Optimizing product pages and categories
Handling product descriptions, images, and reviews
E-commerce technical SEO strategies
User experience for e-commerce websites

Module 11: Advanced SEO Techniques

Advanced link-building strategies
International SEO and hreflang tags
Voice search optimization
Video SEO
Algorithm updates (Panda, Penguin, Hummingbird, BERT)

Module 12: SEO Reporting and Analytics

How to track and measure SEO success
Using Google Analytics for SEO reporting
Key performance indicators (KPIs) for SEO
Creating detailed SEO reports for clients or internal use
Conversion rate optimization and SEO

Module 13: Freelancing & Career in SEO

How to become a successful SEO freelancer
Building a portfolio and attracting clients
Pricing SEO services
Networking and continuous learning in SEO
SEO job opportunities and career paths

Testimonials

I had no prior experience in SEO, but after taking the course, my understanding of SEO improved tremendously. The instructors were very helpful, and the practical assignments gave me hands-on experience. I am now working as an SEO executive at a reputed firm. Highly recommend Adwen Plus for SEO training! — Rina Das

Adwen Plus’s SEO course helped me understand the ins and outs of SEO. The content was well-structured, and the support team was always available to help with my doubts. Thanks to this course, I am now successfully handling SEO campaigns for multiple clients. — Sourav Ghosh

I enrolled in the SEO course at Adwen Plus, and it completely transformed my career. The course covered everything from keyword research to advanced SEO techniques. With the practical exposure, I was able to secure a position as an SEO specialist. — Mousumi Roy

The SEO training at Adwen Plus was exceptional. The trainers made complex concepts easy to understand, and I could implement them immediately. Now, I manage the SEO of my own website and have seen a significant improvement in traffic and rankings. — Subhankar Banerjee

The SEO course at Adwen Plus is perfect for anyone looking to start their career in digital marketing. The step-by-step learning process was easy to follow, and the personalized attention made a huge difference. I am now successfully working as a freelance SEO consultant. — Nandini Saha

“I learned SEO from scratch through Adwen Plus, and it has been a game-changer. The course was thorough, with great practical sessions. I am now managing SEO for several businesses and seeing great results. Highly recommend it to anyone wanting to learn SEO!” — Arindam Chakraborty

FAQ

1. What is SEO?
SEO (Search Engine Optimization) is the process of improving a website’s visibility on search engines like Google to increase organic traffic.

2. Do I need prior experience to join the SEO course?
No, this course is designed for beginners, so no prior experience is required. Our instructors will guide you from basic to advanced concepts.

3. How long is the course?
The course typically lasts for 3-6 months, depending on the pace you choose to study.

4. Can I start freelancing after the course?
Yes, many of our students start freelancing after completing the SEO course. You’ll learn essential SEO skills that are highly demanded in the industry.

5. Is there any certification after the course?
Yes, you’ll receive a certificate after successfully completing the SEO course, which will help you in your career journey.

SEO Training for Beginners

Adwen Plus offers SEO Training for Beginners is a beginner-friendly course that teaches you how to make websites show up higher on Google.

You’ll learn things like picking the right keywords for your website, making your website better for Google, and getting other websites to link to yours.

It’s easy to understand with lots of practice, and it’s great for business owners, marketers, or anyone who wants to learn how to get noticed online.

Price: 8000/-

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Advanced SEO Training for Professional

In Advanced SEO Training, you’ll learn more about finding the best keywords, making your website faster and mobile-friendly, getting other sites to link to yours, and tracking your progress with fancy tools. Also you will be aware of AI SEO techniques.

It’s for people who want to get really good at SEO and stay ahead online.

Price: 13500/-