Many business owners struggle with lead generation because they either invest in the wrong SEO strategies or fail to select the right organization. Without a proper SEO funnel, businesses attract random traffic that does not convert into leads.

Swapan Kumar helps businesses create structured SEO funnels that focus on attracting the right audience, guiding them through an engaging journey, and turning them into paying customers.

Why Businesses Struggle with Lead Generation

• Wrong SEO Strategies: Many businesses focus solely on increasing traffic but ignore conversion-focused SEO. High traffic does not always mean more leads. For example, an e-commerce store might rank well for general fashion terms but fail to attract buyers because the keywords are too broad.
• Lack of Targeting – If a business does not understand its audience, it attracts visitors who are not interested in its services. For example, a lawyer specializing in corporate law might get visitors looking for divorce services due to poor keyword selection.
• Ignoring the Content Funnel – Content must be structured to guide users through the buying journey. If a business only publishes blog posts without case studies, guides, or service pages, potential customers may leave without taking action.
• Weak Call-to-Action (CTA) – If a website does not clearly direct users to the next step, visitors will leave. For example, a SaaS company should have CTAs like “Start Your Free Trial Today” instead of generic links.
• No Follow-up Strategy – Even if a visitor fills out a form, failing to follow up results in lost opportunities. A strong SEO funnel includes email sequences and remarketing ads to keep leads engaged.

Steps to Build an SEO Funnel for Lead Generation

1. Keyword Research for Intent

Not all keywords bring valuable traffic. Targeting high-intent keywords ensures visitors are already looking for a solution.

Example:

• A digital marketing agency should target “SEO services for startups” instead of just “SEO tips.”
• A local gym should use “best gym for weight loss in New York” rather than “how to lose weight.”

Use tools like Google Keyword Planner, Ahrefs, and Semrush to find transactional keywords that match user intent.

2. Create Engaging Content for Each Stage

Content should match different stages of the buyer’s journey:

• Awareness Stage: Blog posts, industry reports, and beginner guides.
• Consideration Stage: Case studies, comparison pages, and expert interviews.
• Decision Stage: Landing pages, testimonials, and service/product pages.

Example:

• A SaaS company can write a blog titled “How Small Businesses Can Increase Sales with CRM Software” (Awareness Stage).
• Then, they can create a page comparing “HubSpot vs. Zoho CRM – Which One is Best?” (Consideration Stage).
• Finally, they can offer a “Get a Free 7-Day Trial of Our CRM” page (Decision Stage).

3. On-Page SEO for Better Engagement

Once users land on a page, they should find it easy to navigate and take action.

• Fast-loading pages: A slow website increases bounce rates. Use tools like Google PageSpeed Insights to test speed.
• Mobile-friendly design: Over 60% of searches happen on mobile. Ensure pages are responsive.
• Internal linking: Guide visitors to important pages like services, case studies, and testimonials.

Example:

• A real estate agent’s blog post on “Best Locations to Buy a House in Mumbai” should internally link to a page with available listings in Mumbai.

4. Use Lead Magnets & Forms

A well-structured SEO funnel collects visitor information in exchange for valuable resources.

• Lead magnets: Free checklists, whitepapers, eBooks, and webinars.
• Forms & pop-ups: Simple, non-intrusive forms that collect emails without overwhelming visitors.

Example:

• A financial advisor can offer a “Free Retirement Planning Checklist” to collect emails.
• A legal firm can offer a “Download a Free Contract Template” in exchange for a visitor’s email.

5. Email & Retargeting for Conversions

Not all visitors convert immediately. Following up with them increases the chances of conversion.

• Automated email sequences: Send a welcome email, followed by educational content, and finally, a direct offer.
• Remarketing ads: Show ads to past visitors who didn’t convert, reminding them about your services.

Example:

An e-learning platform can send an email sequence:

1. 1. Day 1: “Welcome! Here’s a Free Course Preview.”
   2. Day 3: “See How Others Used This Course to Succeed.”
   3. Day 7: “Limited-Time Offer – 20% Off Your First Course.”

6. Measure & Improve the Funnel

Tracking user behavior helps refine the strategy for better results.

• Google Analytics: Analyze which pages bring the most leads.
• Heatmaps (Hotjar, Crazy Egg): Understand how visitors interact with pages.
• A/B Testing: Test different CTAs, landing pages, and email subject lines.

Example:

• If a law firm’s service page has a high bounce rate, they can test a new CTA like “Schedule a Free Consultation” instead of “Contact Us.”

Final Thoughts

Building an SEO funnel is not just about traffic; it’s about turning visitors into leads and leads into customers. Swapan Kumar helps businesses develop structured SEO funnels by using high-intent keywords, valuable content, and strong follow-up strategies.

By implementing these steps, businesses can attract, engage, and convert their target audience.

Boost your business with Adwen Plus’ SEO-driven lead generation services. Get high-quality leads through targeted strategies that drive real conversions.