Online reputation matters, and LinkedIn is no exception. A strong ORM (Online Reputation Management) strategy helps professionals gain trust, credibility, and authority. Here’s how you can make LinkedIn work for you.

1. Showcase Real Expertise

• Share insights backed by personal experience.
• Publish case studies, results, and data-driven content.
• Avoid generic tips—focus on unique perspectives.

2. Demonstrate Experience

• Highlight real projects and industry contributions.
• Use storytelling to show challenges and solutions.
• Keep your profile updated with recent work and achievements.

3. Build Authority in Your Niche

• Speak at events, join panels, or contribute to industry blogs.
• Engage in meaningful discussions with top professionals.
• Create content that positions you as a thought leader.

4. Earn Trust Through Transparency

• Encourage genuine recommendations from colleagues and clients.
• Respond to feedback professionally, even if it’s negative.
• Disclose partnerships and affiliations in posts.

5. Engage With Your Network

• Comment thoughtfully on relevant posts.
• Join industry groups and add value to discussions.
• Reply to DMs and connection requests in a professional manner.

6. Manage Negative Feedback Effectively

• Address concerns with facts and professionalism.
• Handle disputes privately whenever possible.
• Apologize when needed and offer solutions.

By applying EEAT principles consistently, you create a strong LinkedIn presence that builds long-term credibility and trust. Stay authentic, share value, and let your expertise shine.